![]() Advertisers weary of the choppy politics and brand boycotts of the Trump years see weather as a relatively uncontroversial port in the squall. The weather media ecosystem - from iPhone apps to localized subscription sites and umbrella-toting personalities on the local 10 o’clock news - is a lucrative, if often overlooked, corner of the industry, where the battle for attention is increasingly fierce. “Now the world will understand how big of a business the weather business is and how important it is.” (A spokeswoman for Mr. “We had a great time together,” he recalled. ![]() ![]() Murdoch recently met for an hour in the latter mogul’s office on the Fox lot in Los Angeles. Honestly, I would have been disappointed if he didn’t.” “I am not surprised he’s coming into the weather space. “Rupert Murdoch is very smart he is the best of the best,” Mr. “It doesn’t take a rocket scientist to figure out that climate change and the environment will be the story of the next decade.” One of his firm’s clients, Ginger Zee, the chief meteorologist at ABC News, now has 2.2 million Twitter followers - more than any ABC News personality besides George Stephanopoulos.įox Weather’s impending debut opens a new front in the media wars, but Byron Allen, the comedian-turned-media-baron whose Allen Media Group bought the Weather Channel for $300 million in 2018, insists that he welcomes the competition. “All the networks are ramping up for this,” said Jay Sures, a co-president of United Talent Agency who oversees its TV division. The audience for the Weather Channel was up 7 percent. In the past week alone, temperatures in the Pacific Northwest broke records, wildfires burned in Colorado and Tropical Storm Elsa strengthened into a hurricane over the Atlantic Ocean.Īt CNN, MSNBC and Fox News, average viewership for the first half of 2021 fell 38 percent from a year prior. Not to be outdone, the Weather Channel - granddaddy of television meteorology - announced the creation of a new streaming service, Weather Channel Plus, that the company believes could reach 30 million subscribers by 2026.Īmid a waning appetite for political news in the post-Trump era, media executives are realizing that demand for weather updates is ubiquitous - and for an increasing swath of the country, a matter of urgent concern. Later this year, Rupert Murdoch is set to debut Fox Weather, a 24-hour streaming channel that promises to do for seven-day forecasts what Fox has done for American politics, financial news and sports. Extreme weather is expected to continue over the next few days.Weather is taking the media industry by storm. Please stay safe out there and listen to local alerts. Here's hoping everyone is OK because that looks like a lot of damage. ![]() ArYgMhEgPH- The Weather Channel March 31, 2023 WATCH: Drone footage shows tornado damage in Little Rock, Arkansas. That is an absolutely massive tornado moving very close to a major American city. □️ /xenuDlBQQ4- Michael Esparza March 31, 2023 The #tornado that just passed through Little Rock, Arkansas. Our storm tracker just captured a tornado LIVE on our air in North Little Rock, Arkansas: /DZNVOcJLno- The Weather Channel March 31, 2023 MTKzkURb0v- Kelly Dobeck ❄️ March 31, 2023 I have so many friends in Little Rock, and this storm and it’s path are frightening. This is the tornado as it moved through Little Rock this afternoon - our field meteorologist saw debris lofted, he is joining us now on WeatherNation to discuss the storm and damage /O4hraIjFmi- WeatherNation March 31, 2023 ![]() c4aSBFrh3m- Moshe Schwartz March 31, 2023 #BREAKING: Large tornado on the ground near Little Rock, Arkansas. □ #UPDATE: New Incredible yet terrifying footage of a Violent tornado that has passed through near little rock Arkansas Reports of significant damage to multiple homes and buildings in Jacksonville AR Tornado emergency has been expanded /42RQ2ekJ5r- R A W S A L E R T S March 31, 2023īREAKING: Large and violent tornado on the ground near Little Rock, Arkansas significant damage reported /WiXNnKDH88- Intel Point Alert March 31, 2023 The videos emerging from the storm are incredibly scary.Ī lot of footage is already online, here is some of what we've seen: The biggest and most notable hit just outside Little Rock, Arkansas. As extreme weather continues to batter the U.S., a number of tornadoes touched down across the country on Friday. ![]()
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